EVENT

Does good equal growth?

30 April 2026

16:00-17:45pm

Joelson, 2 Marylebone Road, London, NW1 4DF

Does good equal growth?
ABOUT THE EVENT

Does good equal growth?

Join us for an afternoon exploring one of the most important questions facing purpose-led brands today: do consumers truly care about sustainability claims - and does that translate into sales?

We’re bringing together leading founder voices from across the B Corp community, alongside experts from Gerald Edelman, Joelson, and NielsenIQ, to uncover where sustainability messaging resonates, where it falls short, and what the data really says about how shoppers make decisions.

NielsenIQ will share exclusive insights from its newly developed sustainability characteristics, which now track on-pack certifications – including the B Corp mark. Early findings show exciting performance for certified products and brands, offering challenger brands a clearer view of what’s driving their growth and where the biggest opportunities lie.

Expect an energising mix of founder stories, fresh data, and candid discussion about what “doing good” means in today’s business landscape.

WHAT YOU CAN EXPECT

AGENDA

4:00-4:30PM

Registration

4:30PM

Introduction

4:40PM

Founder fireside with Joanna Allen, CEO of Little Moons on her B Corp journey

5:00PM

Insight from the new data sets from Tom Patton, Product Insights for West NielsenIQ

5:45PM

Closing remarks, followed by networking

Want to attend?

To attend, please complete the form and one of our events team will be in touch.

Please note, spaces for this event are limited.

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