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Craft Gin Club launches mini-bond

Craft Gin Club launches mini-bond

Invest in Gin: Gerald Edelman supports Craft Gin Club in launching its mini-bond

Gerald Edelman supported Craft Gin Club in launching a mini-bond, which has raised over £1.7 million and will fund the next stage of the company’s development.

Craft Gin Club is a UK based gin subscription service. The club, which won investment from Sarah Willingham on Dragon’s Den in 2016 and has seen their members grow to over 60,000 since their launch in 2015, launched the unlisted corporate bond to fund the next stage of growth.

The Gerald Edelman team was led by Partner, Carl Lundberg and Manager, Will Abell. Carl Lundberg said, “Mini-bonds are an attractive way for small businesses to raise money for growth, engage with their customer base and raise their profile. There are of course risks associated with mini-bonds, but investment opportunities like these in growing, trading businesses are still very much in demand by the right type of investors.

We supported Craft Gin Club in launching the bond and taking it to the public and we are pleased to see that the company has managed to raise over £1.7 million.”

In a statement of thanks to Gerald Edelman following the deal, Jon Hulme, Co-Founder and Managing Director of Craft Gin Club, said “We worked with Gerald Edelman to launch our own “Gin Bond” debt offering to help fund the next stage of Craft Gin Club’s growth. The team at GE provided expertise and advice that helped us navigate a complex regulatory environment. They also supported us in ensuring we got to market on time with a professional offering, providing potential investors with assurance and confidence that our proposal was sound. I’m pleased to say with GE’s help the offering was a total success!”

Gerald Edelman has provided support and advice for the release of over six mini-bonds to date, including the launch of the Surrey County Cricket Club mini bond in September 2019. To find out more about mini-bonds and whether they could benefit your business, contact Carl Lundberg at


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