Gerald Edelman supports B Corp, Holie’s, on its UK expansion

We are delighted to share that our team is supporting Dutch cereal brand and fellow B Corp, Holie’s, on its expansion into the UK market. Holie’s is a disruptive cereal brand on a mission to help people be healthy again.

Founded in 2018, Holie’s has quickly become one of the fastest-growing brands in the Netherlands, known for its bold approach to nutrition. Every product in the range is 100% plant-based, gut-friendly, and contains no added sugar or sweeteners, not even hidden ones like coconut sugar or fruit syrups.

With over 26 Stock Keeping Unit (SKUs), Holie’s is now bringing its better-for-you cereals to the UK. Six products are already available via Ocado and Amazon, and the brand hopes to announce its first major UK retail listing soon.

Arent van Wassenaer, Head Finance and Operations at Holie’s has said:

“Holie’s has chosen Gerald Edelman as its trusted partner to support its UK expansion. As a fellow B Corp, Gerald Edelman shares Holie’s commitment to building purposeful, impact-driven businesses. The Holie’s team recognises the firm not just as an advisor, but as a true partner, offering support as the brand lays the foundation for long-term success in the UK market.”

Jamie Peppin, Associate Director in Gerald Edelman’s Business Services team said:

“Acting as Holie’s accountant and business adviser in this process is proving a real privilege. Our work with the brand is only just beginning, but we have a roadmap in place with our experts to provide, VAT advisory and compliance, Financial Statements, Corporation Tax and Payroll support in their new venture. We look forward to seeing what the future holds for Holie’s and everyone involved.”

At the heart of our Firm is a simple belief, to do good business with good people. Working with other B Corp certified businesses means we can uphold and champion this ethos, knowing that we are supporting organisations that meet the highest standards of social and environmental impact.

Gerald Edelman became a B Corp certified business in 2024 and continues to work towards recertification  in 2027 aligning with the new B Corp standards.