Industry report: Pet Food

The UK pet food sector remains a resilient and attractive market, underpinned by sustained pet ownership, premiumisation, and predictable recurring demand. Strong consumer fundamentals and ongoing innovation continue to support active M&A, with private equity and strategic buyers focused on premium, natural, and functional brands driving consolidation across the sector.

In our latest industry report, Corporate Finance Director Sam Barr, Assistant Manager Laura Albiston and Associate Dany Punnoose spotlight the strongest market drivers, regulatory shifts, and deal activity shaping this rapidly evolving industry.

Key takeaways from the pet food report include:

• Large growing market – The UK pet food market reached c. £4.1 billion in 2025, supported by sustained pet ownership and consistent value growth driven by price, mix, and premiumisation.
• Premium led consolidation – M&A activity remains focused on premium, natural, and functional brands, as investors target assets with strong loyalty, clear differentiation, and scalable growth platforms.
• Defensive consumer spend – Pet food benefits from predictable, recurring demand, with owners prioritising nutrition spend and demonstrating low price sensitivity, particularly across premium and health-led categories.
• Favourable M&A outlook – Improving macroeconomic visibility and strong sector fundamentals are expected to support continued M&A activity, led by private equity and strategic buyers seeking resilient, growth-oriented assets.