Writing a winning entry for The ETA Awards 2026

Writing a winning entry for The ETA Awards 2026

Last updated: 04.09.2026

The ETA Awards are back for a fourth consecutive year, this year held on 5 November 2026 at Landing Forty Two 

After discovering the search fund model himself, our CEO Carl Lundbergset up the awards to celebrate the achievements of searchers and acquisition entrepreneurs internationally, with the competition growing stronger each year.  

Now, with the addition of The Found & Funded Podcast, the ETA Awards has become a central hub for searchers to gather and network, speak face to face with investors, operators and lenders, and reflect on the dedication and tenacious efforts of their peers who have successfully completed a search.

This year, there are six award categories up for grabs:

A strong award entry is not about volume, it is about judgement. The 2026 ETA Awards will recognise submissions that demonstrate clear thinking, disciplined execution and measurable outcomes. While each category has its nuances, the underlying principle is consistent: judges are looking for substance over storytelling. 

How to shape your entry in eight steps

Using the Deal of the Year criteria as a benchmark, here is how to shape an entry that resonates across categories.

1. Start with a clear and credible narrative

Every successful entry begins with a well-defined foundation. You should explain: 

  • What you set out to achieve. 
  • The context in which you were operating. 
  • Why this opportunity, decision or initiative mattered. 

 The aim is to help judges quickly understand the significance of your work. Clarity at this stage creates confidence in everything that follows. 

Avoid overloading with background and focus on what informed your decisions and why your approach was commercially sound. 

2. Establish what sets your entry apart

Judges will read many submissions that are technically competent. Few will stand out. 

To differentiate your entry, articulate: 

  • What makes your work distinctive. 
  • Where you demonstrated originality or innovation. 
  • How your approach compares to conventional alternatives. 

Be specific about what you did differently and why it was effective. Distinctiveness is often found in execution, not just concept.

3. Show how you approached execution

Strong ideas only become award-worthy through delivery. Your submission should demonstrate: 

  • How you structured your approach or solution. 
  • The key decisions that shaped the outcome. 
  • How you balanced risk, resources and timing. 

Where relevant, explain any innovative thinking behind your approach. Judges are particularly interested in how you translated strategy into action. 

4. Address challenges with honesty and clarity

No meaningful achievement is without complexity. Rather than avoiding challenges, use them to strengthen your entry: 

  • Identify the key obstacles or constraints. 
  • Explain how you responded. 
  • Highlight what this demonstrates about your capability. 

This is an opportunity to show resilience, adaptability and sound judgement. 

Entries that acknowledge and navigate difficulty tend to carry more weight than those that suggest a smooth path throughout.

5. Link your work to a clear strategic outcome

A strong entry connects effort with purpose. You should outline: 

  • The strategic rationale behind your actions. 
  • How your work supports broader objectives. 
  • The long-term potential created.  

This ensures your submission is not viewed in isolation. Instead, it becomes part of a bigger, more compelling narrative. 

6. Demonstrate impact across stakeholders

Impact is a defining feature of a winning entry. Consider how your work has influenced: 

  • People within the organisation. 
  • Clients or customers. 
  • The wider business or community. 

This reflects a more rounded view of success. Outcomes should not be measured purely in financial terms, but in the broader value created. 

Entries that demonstrate balanced, responsible impact consistently stand out. 

7. Evidence results with clarity and precision

At its core, an award entry must show results. Where possible, include: 

  • Quantifiable improvements. 
  • Tangible outcomes. 
  • Evidence of progress against objectives. 

Equally, outline what comes next. Forward-looking insight shows that your work has momentum and sustainability.

8. Reflect your role and contribution

Judges want to understand what you did. Be clear on: 

  • The role you played. 
  • The decisions you influenced. 
  • The expertise you brought to the outcome.  

This should feel confident but measured. Focus on accountability rather than attribution, the strongest entries demonstrate leadership through action and responsibility. 

Final thought 

A winning entry is built on clarity, evidence and intent.  

When you take the time to articulate not just what you did, but why it mattered and what it achieved, you create something far more powerful than a submission – you create a compelling case for recognition. 

Approached in this way, the process itself becomes valuable and the outcome tends to follow. 

If you’re considering entering the awards there’s still time! The deadline for submissions will close at midnight on 30, September 2026. Don’t miss your chance to be recognised for your achievements in The ETA space.