About Us

We aim to build a better every day, always thinking beyond and how we can have a positive impact.


Who We Help

We help you make strategic decisions, achieve your long-term objectives, reduce costs and grow your bottom line, whilst also keeping you fully compliant with the latest tax obligations.

73 Cornhill

London, EC3V 3QQ


Howard Freedman

Howard Freedman

Having retired as a partner at a major accounting firm, where I served on its Board and was the National Leader of its Real Estate and Construction Team, I was delighted to join Gerald Edelman as a consultant to assist in their continued growth.

My areas of specialism are businesses involved in the real estate and construction sector and family and management owned businesses, helping them with their day-to-day issues and also their medium and long-term plans and succession strategies.

If you’re interested…

I qualified as a Chartered Accountant in 1981. Whilst initially specialising in audit I quickly learned that I enjoyed looking after clients with their wider needs and helping them achieve their aims and aspirations.

What one piece of advice would you give your 10-year-old self?

Remember that you never stop learning however old you are.

What is the most exciting thing on your bucket list?

A flight in a two-seater Spitfire.

Who inspires you?

Winston Churchill. He said “attitude is a little thing that makes a BIG difference”