Inspiring words from our CEO,
As an avid reader, I often come across quotes or phrases that resonate – words so powerful that they cause me to pause and deliberate over the real meaning behind the remark that so intensely struck a chord.
“Your actions define you. What you are will show in what you do.” (Thomas Edison), was one such quote that stopped me in my tracks. It was then that I started to think about how, in the 21st century, the word ‘accountancy’ neither reflects ‘who we are’ nor ‘what we do’ at Gerald Edelman. ‘Accountancy’ does not solely define our actions or our mindset. As I began to share this realisation with colleagues, we started to ask ourselves, ‘If we are not ‘accountants’, who are we, what do we do and, perhaps more significantly, why we do what we do?’.
We kept coming back to one word…‘beyond’.
Everything that we do is driven by the desire to go above and beyond, the ambition to help our clients beyond their expectations and to help turn their dreams into reality.
We aspire to deliver genuinely exceptional relationships, experiences and advice. Relentlessly.
We value relationships above everything else. We build them. We enjoy them. We thrive on them. We focus on delivering genuinely exceptional relationships because we feel it in our hearts.
We want to exceed expectations and deliver genuinely exceptional experiences all of the time – whether that be through the technical advice that we offer or the close support that we give our clients when they are going through a tricky time.
We endeavour to provide genuinely exceptional advice because you and your business deserve the best. We promise to deliver professional advice that is unconfined by traditional boundaries and to build a creative partnership that challenges you, inspires you and makes your business fly.
So, what does all of this mean?
Wherever possible, we do not define ourselves as ‘accountants’ as we believe that the word is no longer fit for purpose in the 21st century. We are, instead, united in our ambition to deliver a genuinely exceptional service and to go above and beyond for all the individuals and businesses we work with.