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About Us

We aim to build a better every day, always thinking beyond and how we can have a positive impact.

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Who We Help

We help you make strategic decisions, achieve your long-term objectives, reduce costs and grow your bottom line, whilst also keeping you fully compliant with the latest tax obligations.

73 Cornhill

London, EC3V 3QQ

Beyond Compliance

Deal Advisory

Deal Advisory

Achieve the maximum potential for your business

Our range of deal advisory services are perfect if you’re selling your business, looking to raise capital for growth, or acquiring another company. With an experienced team of specialists, we’re here to discuss your objectives and ensure you maximise value.

Deal Advisory Services

How can we help?

M&A Advisory

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We provide strategic advice, project management, structuring, tax and valuation support in relation to M&A (mergers and acquisitions).

M&A Advisory

Buying a business

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We help to identify and analyse potential targets, in the UK and internationally, to support your acquisition strategy. We advise on strategy and tactics, including valuation and deal structures, and act as lead negotiator. We project manage the transaction, as well as support with external funding and tax advice.

Buying a business

Selling a business

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We help to prepare for sale (including preparation of all of the relevant documentation), support through the process, identify prospective buyers, manage the due diligence process, support with contractual negotiation, as well as providing tax and valuation advice – all to maximise the return from the exit.

Selling a business

Raising funding

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We can help you to position the business to make it as attractive as possible for attracting external funders and secure the finance you need to fund specific investments, development projects and business growth.

Raising funding

Management Buyout (MBOs)

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We support management teams with all aspects of an MBO, from structuring and negotiation through to project management and tax implications.

Management Buyout (MBOs)
M&A Advisory
Buying a business
Selling a business
Raising funding
Management Buyout (MBOs)

A selection of our recent deals

Click below to learn more

Get in touch

Working closely with an experienced deal advisory specialist is the only way to secure maximum value at each stage of the M&A or investment process.

Our team advises business owners on selling their business and fundraising, and are renowned for their attention to detail and exceptional client service. We treat your business interests as our own and leave no stone unturned when it comes to maximising the potential of your business.

Contact us to arrange a free consultation.

Get in touch

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Our experts

Deal Advisory Team

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What our clients have to say…

Gerald Edelman have been instrumental in navigating this deal, and the team provided exceptional advice throughout. Their dedication and guidance made the process run smoothly and enabled us to focus on the day-to-day running of the business. Their experience of working on similar deals was evident, and their advice has been invaluable and for that, we are enormously grateful.

Ben Miles

Managing Director, Chillblast

What our clients have to say…

Gerald Edelman has been with us throughout the entire Citihub journey from the very start, and we’ve never had a bad day together. We’ve really valued the partnership over that whole period and never more so than in the last few weeks. The Deal Advisory team has provided excellent support and advice in the months leading up to completion, alongside the other relevant teams within Gerald Edelman, and the firm continues to support us post-completion. The team added significant value during the process and we really appreciated their experience and assistance in getting the deal across the line. We would highly recommend their services to anyone going through a sale process.

Chris Allison

Co-Founder and Managing Directo, Citihub Digital

What our clients have to say…

The Gerald Edelman team has been instrumental in navigating the complexities of this deal, and their advice throughout the whole process has been exceptional. Not only did they negotiate a fantastic deal for all parties, but also managed the whole process from the start through to completion, allowing us to focus on the day-to-day running of the business. We are enormously grateful for their support and wouldn’t hesitate to recommend them to anyone thinking of selling their business!

Eef Van Leusden

Founder, mFlor

What our clients have to say…

The team at Gerald Edelman have been instrumental in navigating this deal and provided exceptional advice from start to finish – we couldn’t have done this without them! Their dedication, expert guidance and obvious experience of running similar deals in our sector enabled the process to run smoothly and efficiently, and we are incredibly grateful to have had them by our side throughout. For any business owners who are considering selling their business, I would highly recommend the team at Gerald Edelman.

Ferdie Ahmed

Founder, Barrio Familia

What our clients have to say…

It was hugely helpful having the GE team in our corner. They were extremely professional whilst also providing exceptional advice. We couldn’t have done this without them!

Katie Krais

Co-founder, JK Educate

What our clients have to say…

We were very grateful to have the excellent support, advice and experience of the Gerald Edelman team throughout the transaction. They were instrumental in helping us find suitable funding partners, as well as structuring, negotiating and delivering a successful deal.

Mike Carlin

CEO, MAP Group

What our clients have to say…

We have used Gerald Edelman as our advisors since inception of the Company, and so had no doubt that their Deal Advisory team would provide value throughout the deal, but did not appreciate just how valuable having the experienced team guiding us through the complexities of the deal would be. We truly couldn’t have done this without them and really thank them for their help and exceptional advice. We would recommend the team to anyone thinking of selling their business!

Nathan Wogman

Co-Founder and Managing Director, Taylor Mammon

What our clients have to say…

Gerald Edelman has been our advisor for many years, so I had no doubt that their Deal Advisory team would be able assist in delivering an incredibly attractive deal. They helped to find the perfect partner, negotiated the initial terms, and efficiently managed the process through to completion. The value that they added to the process was exceptional and we are grateful for their expertise and assistance. I would certainly recommend Gerald Edelman’s Deal Advisory team to anyone thinking of selling their business!

Neil Partridge

Chief Executive Officer, Brownell

What our clients have to say…

I would like to thank GE’s deal team, who supported us through this process. They helped to negotiate and close out the deal to its completion. Their advice was pivotal in delivering this deal and their management of the various stakeholders throughout was excellent. We couldn’t have done this deal without them!

Paul Smith

Managing Director, Deploy

What our clients have to say…

It has been great working with the team at Gerald Edelman and I’m positive that not only did their involvement make things far smoother, but also helped to achieve the optimal deal structure and guide us through the sale process. I would have no hesitation in recommending them to any business owner looking to sell their business.

Ralph Johnson

Co-Founder and Managing Director, Felinesoft

What our clients have to say…

I would like to thank the team at Gerald Edelman for their hard work throughout this process and for finding us the perfect partner. The preparation work that they did before we started talking to potential partners meant the due diligence process was as smooth as it could have been. Additionally, their expertise and immensely valuable advice ensured that we were able execute a deal with a structure that worked well for the company and shareholders. For any business owners who are considering selling their business, I would highly recommend the services of Gerald Edelman.

Richard Walker

Managing Director, Alma

What our clients have to say…

It has been fantastic working with the team at Gerald Edelman. I’m thrilled that they have identified a most suitable acquirer and have delivered a great deal for all parties involved. We were impressed with their exceptional knowledge and experience of both the M&A process and UK healthcare market, and I would have no hesitation in recommending them to any business owner seeking M&A and business advisory services.

Rishabh Prasad

Founder, ACHE

What our clients have to say…

The team at Gerald Edelman has done a fantastic job in not only identifying Röko as the perfect partner for us, but also in structuring and negotiating the deal and guiding us through the transaction. Their experience and advice has been invaluable and we are extremely grateful. We would absolutely recommend them to anyone considering an investment or sale of their business.

Robi Bernberg

Managing Director, Rocket Medical

What our clients have to say…

It has been a pleasure working with the team at Gerald Edelman. Not only did their exceptional advice and negotiation skills ensure that an excellent deal and deal structure was achieved, I am also positive that their incredible hard work made the process run significantly smoother and enabled me and my team to focus on the day-to-day running of the business. For any business owners who are considering selling their business, I would highly recommend the services of Gerald Edelman.

Simon Thomas

Managing Director, Contacta

What our clients have to say…

It has been a pleasure working through this process with Gerald Edelman. Against a backdrop of unprecedented economic uncertainty, the team always provided valuable and reassuring advice that helped to ensure a fair deal was negotiated and executed. Not only did their involvement introduce us to the new investor, I’m positive that their hard work, commitment and dedication made the process significantly smoother, which allowed me to continue focusing on the day-to-day operations of the business. I would have no hesitation in recommending them to any business owner looking for investment.

Sucheet Amin

CEO and Founder of Lavatech and the inCase platform

What our clients have to say…

On behalf of the CloudRock team, I would like to thank the team at Gerald Edelman for their exceptional dedication and support throughout this process, which resulted in a fantastic deal for all parties. Their expertise was instrumental in navigating the complexities of this deal and their advice proved to be pivotal in its completion. We are immensely grateful for their support and would recommend them to any business considering a transaction!

Minos Ataliotis

CEO at CloudRock

What our clients have to say…

The Gerald Edelman team were a great help. This was our first acquisition and the fact that it was in the UK was an added complexity. I was very pleased with the way Matt and his colleagues responded to all our needs and made things easier for us during the process.

Marco Zanasi

President and CEO of UDOR

Why Gerald Edelman?

Our M&A advisors offer a full suite of services for business owners and entrepreneurs at each stage of the business lifecycle.

We draw on decades of experience managing corporate deals across a broad range of industries, during which time we’ve built a substantial network of buyers and investors at both local and international level.

Unlike other deal advisory services in the UK, we offer complete transparency over costs and the majority of our fees are payable at completion. That means we only take on deals and transactions that we believe hold a high chance of success for our clients, something we can usually determine from our initial free consultation.

Click the ‘Contact’ button above to discuss your situation with one of our expert advisors, or discover how our team could support your business below.

Frequently asked questions

When should I get in touch?

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If you are considering a sale of your business, or a fundraise in the next few years, it is never too early to start the planning process. If you have been approached by a potential buyer, or just want to understand how much your business is worth, let us know and we’d be happy to help.

Or, if you’re just looking to learn a little more about the M&A process, check out our step-by-step guides to selling a business and buying a business.

How do your fees work?

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The majority of our fees are contingent on successful completion of a transaction to ensure that we are aligned with our clients.

Why should I choose your Deal Advisory services?

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Finding the right partner is essential to help guide you through the process of selling your business or raising funds. Our team draws on decades of expertise to ensure saleability is enhanced and value is maximised.

Will you be able to successfully complete a process?

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We are very selective about the clients we work with, focusing on those with a greater than 80% chance of success and our fees are structured accordingly. Our success rates are extremely high!

How long will the process take?

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Our processes generally last for six – twelve months, but every transaction is different. We often work with clients for up to 2 years in advance of an exit, and sometimes a process does take a lot longer.

What's your experience with M&A?

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For many years, we’ve provided M&A advice on deals involving major brands, family-owned businesses, and everything in between. A selection of our deals can be found above.

What role do advisers play in M&A transactions?

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At GE, our advisers leverage their expertise to navigate all aspects of the deal, from initial objective setting and target/buyer identification to valuation, negotiation, due diligence, and transaction management. This includes meticulous financial modelling to establish fair market value and negotiation of key deal terms to secure the most favourable outcome. By serving as your trusted adviser throughout the entire process, our team ensures a smooth, efficient, and successful M&A transaction.

What types of M&A transactions can you support with?

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Our experienced team have significant experience in, and can assist with transactions up to £150 million Enterprise Value across all sectors.

Can you help us prepare for M&A or investment?

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Whether you’re considering an acquisition or seeking investment, our team can assist you in achieving your strategic objectives. For M&A readiness, we can help refine your financial statements and projections to maximise your company’s attractiveness. On the investment front, we can provide guidance and advice on how you can make your business as attractive as possible to secure the finance you need from potential investors. Additionally, we can assist with valuation analysis to ensure you secure the appropriate level of funding.

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