Gerald Edelman advises Novus on the acquisition of Tradedor

We are delighted to announce that we have advised Novus on the acquisition of Tradedor, trading as Rollerdor Limited, a UK based manufacturer and supplier of specialist garage door solutions, operating through its Rollerdor and Tradedor brands.

The Gerald Edelman team, including William Abell, Charlie Williams and Katja Knox, acted as buy-side financial advisers, supporting throughout the transaction, undertaking financial and taxation due diligence, advising on the transaction mechanics, such as the completion mechanism, working capital and net debt, as well as providing other advice throughout the course of the transaction.

Tradedor has built a strong reputation for product quality, service, and technical expertise. The business serves a broad base of customers across the UK, supplying both bespoke and standard garage door solutions to installers and trade partners nationwide.

About Novus

Founded in 2024 by Ash Ravi and Matthew Holmes, Novus is a private investment company operating in the underserved SME market, specialising in the industrials and business services sectors.

Novus invests in UK based industrial and business services companies with strong fundamentals and long-term growth potential. The investment in Rollerdor aligns with Novus’ strategy of partnering with founder led businesses and supporting them through operational improvement, and acting as a long-term owner focused on sustainable value creation.

About Tradedor

Founded and led by Lucy and Colin Browne in 2010, Tradedor is a well-established business-focused garage door manufacturer and supplier, providing a wide range of products including roller garage doors, sectional doors, up and over doors, side hinged doors, accessories and spares, serving installers and trade partners nationwide.

Rollerdor is a specialist manufacturer of made to measure roller garage doors, focussing on quality, reliability and customer service.

William Abell, Partner at Gerald Edelman, comments: “It was a real pleasure to advise the Novus team on the acquisition of Tradedor. This deal was not without its challenges and the successful completion is a testament to the dedication and hard work of all involved. The transaction marks an exciting step for the group and I look forward to seeing Tradedor thrive under the new ownership over the coming years.”

Matthew Holmes, Partner at Novus, comments: “Thank you very much for all the work and support you provided. We recognise the complexity involved and really appreciated the pragmatism and responsiveness throughout, and it made a material difference in getting the transaction over the line. We look forward to working together again as Novus continues to grow and as we progress further acquisitions.”