Ben Casson

My objective as an adviser is to ensure that my clients understand the wider issues in their business – be it commercial, strategic or operational – and remind them that the numbers are not everything.

Through my ability to build long-lasting professional relationships, I aim to position myself as the first person that a client calls when they have any issue with their business in any area, knowing that I understand their business enough to advise them on the best course of action – or make a connection with another dedicated professional to provide such advice. 

At Gerald Edelman, my role in the Business Services Department primarily sees me oversee statutory accounts, management accounts, bookkeeping and VAT compliance, but also with the opportunity to diversify as and when my clients need it. Our passion at Gerald Edelman lies in making a difference to our clients – whether than be through the routine financial reporting and compliance – or instead to meet a long-term goal like selling their business for the right price. Since joining the Firm in November 2024, it became rapidly and abundantly clear to me that Gerald Edelman can deliver at whatever level each of our clients requires. 

If you’re interested…

I am an ICAEW chartered accountant and I started my accountancy career at a successful sixty person firm in the South West of England. I have seven years of experience in accounts, audit, personal and corporate tax, company secretarial and corporate finance. Clients in my portfolio range from small, owner managed business right up to wealthy private equity funds. 

What is the most exciting thing on your bucket list?

I definitely want to do a safari somewhere in Africa one day – I feel as though seeing nature like that is something you should see with your own eyes. 

What one piece of advice would you give your 10-year-old self?

Work hard but make sure that you play hard too – that’s what the hard work is ultimately in aid of! 

If you could have dinner with anyone, who would it be?

I am a huge music fan and that includes a lot of music from before my time… so I think the only logical answer to that for me would be Freddie Mercury. 

If you could have any superpower, what would it be?

Telekinesis, imagine the opportunities you could create for yourself if you could move things without touching them… oh and the ability to hit a golf ball consistently straight!