Joanna Loizidou

ACA

Business Services Manager

"I view my role, in part, as a facilitator to help make sure that client objectives are clear, instil good corporate governance and help my clients on the path to achieve their goals."

I believe that challenging business owners to ensure they have clear reasoning and objectives as to why they are doing what they do is an important part of supporting their success. I view my role, in part, as a facilitator to help make sure those objectives are clear, instil good corporate governance and help my clients on the path to achieve their goals.
 
I manage a diverse portfolio of clients from larger property companies to SMEs and owner-managed businesses and provide them with varied business support. This includes the production of management information, statutory financial reporting, general business advisory and strategic growth advice. By gaining an in depth understanding of my clients’ businesses, I work alongside them to help them grow, meet their targets and stimulate them to think beyond the day to day.
 
If you’re interested…
After graduating with a degree in Economics, I joined Gerald Edelman in 2008 as an audit trainee and qualified as a Chartered Accountant in 2011. After seven years in the audit department, I decided it was time for a change and moved to the firm’s Business Services department, where I now work to service a wide array of clients.

What is the most daring thing you’ve ever done?
I booked a one-way ticket from Cyprus to London at nineteen years old!

What is the most exciting thing on your bucket list?
I’m working my way through as many Michelin starred restaurants around the world, all whilst still fitting into that little black dress.

What one piece of advice would you give your 10-year-old self?
Never let fear stop you from saying yes – it’s the first step on the path to success.

Who inspires you?
There is no one person inspires me, but those with strong core values, leadership skills and who empower others around them are inspirational to me and I strive to embody these values.