About Us

We aim to build a better every day, always thinking beyond and how we can have a positive impact.


Who We Help

We help you make strategic decisions, achieve your long-term objectives, reduce costs and grow your bottom line, whilst also keeping you fully compliant with the latest tax obligations.

73 Cornhill

London, EC3V 3QQ


Howard Woolf

Howard Woolf

Everything that I do is driven by my genuine care for people. I am passionate about spending time with my clients and love getting to know them. I instinctively want to ‘give more’ and achieve this through actively engaging with everyone who I encounter at a deeper level. Alongside this, I always endeavour to provide relevant, concise and sound guidance.

Supporting my clients with compliance related matters such as audit, financial reporting, tax and statutory support is just the beginning – the real fun starts with the strategic advisory work that I do. This is where listening to my clients truly reaps benefits, as I am able to think freely and introduce refreshing ideas knowing that I understand their circumstances and point of view. I want people to end their interactions with me feeling better than when we started talking, whether about business or personal matters.

If you’re interested…

I qualified as a Chartered Accountant in 1996 having graduated with a degree in Management Sciences. I joined Gerald Edelman in 2016 and sat on the Firm’s Executive Board between 2017 and 2023. I work closely with our Head of Marketing, Lauren Kelly, overseeing and supporting with both internal and external communications.

What is the most daring thing you’ve ever done?

Joining Gerald Edelman. Have you met my partners?!

If you could have dinner with anyone who would it be?

John Lennon – he was a creative musical genius and a real character. Bold, brave and driven by love and humour.

If you could have any superpower, what would it be?

Invisibility… I could get away with so much!

Who inspires you?

Elizabeth I – she ruled England for 45 years in an era of male dominance when her legitimacy as ruler was constantly under scrutiny. She sacrificed her life and happiness to be selflessly married to her kingdom and her people. She inspired a nation and left a timeless legacy.

What Howard's clients say

Ronnie Scott's have used Gerald Edelman for our auditing for many years and have found them to be a great sounding board for our business. They not only understand the complexities of the music business, they are able to anticipate issues that might lay ahead and bring them to our attention. We find them an invaluable financial support.

Fred Nash

Managing Director, Ronnie Scott's Jazz Club

What Howard's clients say

Since the seamless merger of DTE and Gerald Edleman the service provided has continued to be as efficient as ever. Partners and staff always reply to correspondence efficiently and provide gentle reminders when time sensitive actions are required. Their services are not the cheapest but you never get what you don’t pay for.

Nigel Cole-Hawkins

Managing Director, London & Slough Properties Limited.

What Howard's clients say

Howard Woolf was our lead financial advisor in the trade sale of the IT services company we had owned for 30 years. Previously, we had benefited from his excellent advice relating to the Employee Benefit Trust that owned 20% of our company and also to the treatment of roll-over gains from property purchases.

It was immensely reassuring to have Howard present at the vital meetings that took place with the eventual purchaser of the company and to have his support and backup on the key proposition. This was particularly so when finalizing the earn-out numbers where he was able to help convince the opposing CFO of our case.

Howard is analytical but he also sees the wider view and brings more than just his professional abilities to bear. Always upbeat and accessible, I would recommend him both as wise sage as well as a team player.

Graham Clifton

Ex- Managing Director, Transam

What Howard's clients say

Howard Woolf has looked after my personal and business interests for a number of years and I know that I am in very safe hands. I am always impressed that I feel as though I am his only client even though that is of course not true. He is attentive and caring. I know I can relax with Howard overseeing my affairs.

Stephen Archer

Spring Partnerships

What Howard's clients say

I first worked with Howard in 1999 and when I started my new job in 2010 I had no hesitation in instructing him to act on our behalf. Howard’s attention to detail and great client service are two of his finest qualities. He always delivers and is a genuine pleasure to deal with. With the support of his colleagues at GE I look forward to working with Howard and the GE team for many years to come.

Cliff Crown

Chief Financial Officer, Smartodds Ltd

What Howard's clients say

"Since changing over to your practise I must say how delighted Diane and I are to be working with somebody so attentive and conscientious to our needs. You always come back to us, almost immediately with any queries or questions that we may have, and the sense of care and attention that we feel we get from you is always very re-assuring. You always go above and beyond the call of duty, and will go the extra mile where necessary."

Malcolm and Diane Newman

The Premier Loft Company Ltd.

What Howard's clients say

Just a quick note of thanks for your support, counsel, expertise and friendship in general but especially over the past months since lockdown began.

As ever, you deliver all of the above and a lot more with clarity, kindness and good humour - it really is so very much appreciated.

Tadhg Flanagan

Director, Breezblok and Clockhouse Property Consulting


Howard's latest news, updates and inspirational blogs