We are delighted to announce that we have advised Applied Equity Partners Limited (AE Partners) on the acquisition of Out ‘n’ About A.T.P. Limited (Out n About).

AE Partners are a long-term entrepreneurial owner and operator of small to medium sized UK companies with the objective of developing long-term growth and sustainable competitive advantage. Their focus is on nurturing the values and core strengths of the business, preserving the legacy of the business, whilst developing its full potential through providing operational resources, strategic support and financial backing.  

Out n About are one of the UK's leading supplier of pushchairs and accessories and pride themselves on providing high quality products at affordable prices. Established in 2001, their products are designed to help parents maintain an active lifestyle with their children. 

Gerald Edelman acted as a buy-side financial adviser, performing detailed financial and taxation due diligence, reviewing forecast and working capital models as well as general advice in relation to the transaction. 

Frederik de Coninck-Smith, MD at AE Partners and future MD of Out n About, said:

”We are excited to announce our acquisition of Out n About. Founders Andy & Malcolm have built Out n About into the clear all terrain pushchair market leader in the UK and Ireland loved by active parents. I am personally looking forward to leading Out n About, in close collaboration with the existing team, on its next stage of growth – complimenting Out n About with other leading durable consumer products brands.  

The team at Gerald Edelman advised us with narrowing down the key financial diligence issues, making it an efficient process for everyone involved. We thank them for their excellent work” 

Carl Lundberg commented: 

“It was a pleasure to advise on this transaction. The team had to be particularly agile due to the many moving parts. We very much enjoyed working with Frederick and Steffan and look forward to working with them again.” 

If you are looking to grow, buy or sell your business, speak to our expert team today.